Coaching with Alice

Privacy Policy

Last updated: 14th February 2026

1. Introduction

The Fresh Air Collective (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your personal information when you:

  • Visit our website
  • Purchase products or services from us
  • Join our membership area
  • Subscribe to our emails or marketing
  • Contact us

This website is operated in the United Kingdom and complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

The data controller responsible for your personal data is:

The Fresh Air Collective
[email protected]

If you have questions about this policy or how your data is handled, please contact us at the details above.

3. What Personal Data We Collect

We may collect and process the following information:

Information you provide directly

  • Name
  • Email address
  • Billing address
  • Payment details (processed securely through third-party payment providers)
  • Account login details
  • Information submitted via contact forms
  • Information provided when joining memberships or online programmes

Automatically collected data

When you use our website, we may collect:

  • IP address
  • Browser type and device information
    Pages visited
  • Time spent on the website
  • Cookies and similar technologies

4. How We Use Your Personal Data

We use your information to:

  • Provide and manage our website and services
  • Process purchases and payments
  • Provide access to online courses or memberships
  • Send customer service communications
    Send newsletters and marketing (with your consent)
  • Improve our website and services
    Comply with legal obligations

5. Legal Basis for Processing

Under UK GDPR, we rely on the following legal bases:

  • Contractual necessity
  • To provide products, memberships, or services you purchase.
  • Consent
  • For email marketing and newsletters.
    Legitimate interests
  • To improve our website, services, and customer experience.
  • Legal obligation
  • For accounting, tax, or regulatory compliance.

6. Email Marketing

If you subscribe to our mailing list, we may send you updates, offers, and information about our services.

You can unsubscribe at any time by: Clicking the unsubscribe link in any email, or
Contacting us directly.

Our email marketing is managed through Kajabi.

7. Online Platform & Third-Party Services

Our website and digital services are hosted using Kajabi, which provides:

  • Website hosting
  • Online shop functionality
  • Membership areas
  • Email marketing tools

Kajabi may store and process personal data on our behalf.

We may also use secure third-party providers for:

  • Payment processing
  • Website analytics
  • Email delivery

These providers only process data as necessary to provide their services.

8. International Data Transfers

Some service providers (including Kajabi) may store data outside the United Kingdom.

Where this occurs, appropriate safeguards are in place to ensure your personal data is protected in accordance with UK GDPR.

9. Cookies

Our website uses cookies to:

  • Ensure the website functions properly
  • Analyse website traffic
  • Improve user experience

You can control or disable cookies through your browser settings.

For more information, please see our Cookie Policy.

10. Data Retention

We only keep personal data for as long as necessary to:

  • Provide our services
  • Meet legal and accounting requirements
  • Resolve disputes

When data is no longer required, it is securely deleted.

11. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Restrict processing
  • Object to certain types of processing
  • Request transfer of your data to another provider

Withdraw consent at any time
To exercise your rights, please contact us.

12. Data Security

We implement appropriate security measures to protect personal data against:

  • Loss
  • Misuse
  • Unauthorised access
  • Disclosure

However, no online system can be guaranteed to be completely secure.

13. Complaints

If you are unhappy with how we handle your personal data, you have the right to complain to the UK data protection authority:

Information Commissioner's Office
Website: https://ico.org.uk

We would, however, appreciate the opportunity to resolve your concerns before you contact the ICO.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will always be published on this page with the updated date.